Monday, October 15, 2012

Social Media Adaptation

For access to our project, go to Google+. Enter username: nickcarrawaycrv password: gatsby12 . Nick’s feed is the best place to view the entire project chronologically, but his profile will also function pretty well.





Artist Statement:
After exploring through a few different mediums of social media we decided that Google+ would be a perfect platform for “The Great Gatsby” to be adapted to. Google+ offers many features such as “Circles” for groups of friends and also “Hangouts” for gatherings. What also played into our decision to use Google+ was that when it was first released it was a “by invite only” application. In other words it was very exclusive which fits well with the exclusiveness found inside the book. Google+ also allowed us to tell the story simultaneously from multiple perspectives.

Here is the main process of what we did to adapt the story to the new medium. First we created new Gmail accounts for each of the characters and then made them each a personalized google+ account as well. Since Nick Carraway was the narrator of the book we made sure that all the posts were public to him, but private to the characters that wouldn’t have known the content. We went through all the major events of the book in chronological order through events, dialogue threads, and hangouts.

The Google+ format has a variety of different posting types, which added a variety to the story that even other social networks would not afford. For example, the distinction between hangouts and events allowed us to show a difference in larger setpieces like Gatsby’s parties and smaller moments, like phone calls and private gatherings. These features also gave us the ability to detail who could see individual posts, and the private or public nature of certain moments is integral to the way this story is told. If every moment had been made public, critical moments in the plot would no longer make any sense, which is the true challenge of adapting to a social network.

The last great challenge we had to pull off was the collaborative aspect of this project. Even alone, this project would have been daunting, with management of multiple social media accounts being necessary. In execution, we had to plan an outline of our version of this story in great detail before we even began posting. The timing of the posts had to match exactly, or else the entire project would be out of chronological order. We were forced to be constantly relaying information to one another, which made for a collaborative process that was not only instructive, but vital to our success.

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